Are career fairs dead?

The digital age means jobseekers can search and apply for jobs quicker and easier than ever before. With so much information available about employers at the click of a button, it begs the question, are career fairs a thing of the past? 

Some may suggest they are obsolete, but we discovered 70.9% of automotive professionals would be interested in attending a careers fair specialising in their industry.

Key Insights

• 20.5% of automotive professionals have attended an automotive careers fair
• Of the 79.5% of automotive professionals that haven’t attended a careers fair, 27% cited ‘location’ as the reason why 
• Of the 79.5% of automotive professionals that haven’t attended a careers fair, 37.4% cited ‘it isn’t something I’ve thought about before’ as the reason why 
• Of the 79.5% of automotive professionals that haven’t attended a careers fair, 19.1% cited they ‘hadn’t found the right event’ as the reason why 

• 70.9% of automotive professionals would be interested in attending an automotive careers fair
• 61.9% of automotive professionals would like the opportunity to talk with relevant employers face to face
• 25.7% of automotive professionals would attend a careers fair to get help with their CV 
• 21% of automotive professionals would attend a careers fair to listen to industry professionals speaking about their own career

Responses acquired between 29th January 2019 and 10th June 2019.

Based on an InAutomotive survey of 151 automotive professionals.